Starting an Online Business

Recommend course:

Description

Find about this rapidly growing way of doing business: case studies; market research; shopping cart; getting online; marketing and advertising - intermediate PC skills required.

On completion of this course, students should be able to demonstrate an understanding of the following:

  • Learn about the difference between traditional commerce and e-commerce
  • Learn how to choose a product or service to sell online
  • Understand the competitive landscape and how to conduct market research
  • Find out what skills you have and what skills you will need
  • Understand what keywords are and why they are so important
  • Choose an effective name for business, both the business name and a keyword friendly domain name.
  • Learn the key terms about website development and how to select a website template or web designer for    your website project
  • Learn about e-Commerce and steps on how to establish an online shop using WordPress and Paypal
  • Understand frieght and shipping with respect to online shopping
  • Learn how to monitor and measure your online business with Google web tools

 

 

 

 

 

 

 

 

Please note: All courses need a minimum number to go ahead. If your course does not have enough enrolments, we regret that we will have to cancel and will let you know either by email or text. Courses are usually cancelled, when necessary, 2-3 working days prior to the scheduled start date.

Prerequisites

There are no hard and fast pre-requisites for this course, however a basic understanding of computers and in general Microsoft applications and the use of navigation menus and toolbars is recommended. Experience with an internet browser would also be of benefit.

Target Audience

The course is designed to appeal to people who are contemplating starting an online business from home. Additional courses of interest are How to be Found on the Internet which is recommened but not compulsory as a pre-requisite.

This course covers the key aspects to how to go about starting an online business from scratch. It covers the market research piece and how to sit down and write a business plan before you begin. It moves then in to aspects associated with building a website from how to choose your domain names and vendor to assist you with the website.

We then moe to introducing e-Commerce and cover the key aspects of how to sell online electronically and then how to monitor the success of your online business using Google tracking and webmaster tools.